Q4 – Housing Market Update – October to December 2025

The final quarter of the year showed a noticeable shift in activity. Sales held up well across much of the market, with particular strength in the lower and mid price ranges. New listings slowed again, which reduced overall choice in several brackets and helped some correctly priced homes agree sales more quickly.

Price sensitivity remains a theme, but Q4 showed fewer knee-jerk reductions and more realistic pricing at launch. Where homes were priced sensibly from day one, results were generally stronger than earlier in the year. Higher value homes improved slightly compared to Q3, but timeframes remained longer at the top end.


Overview – 1st October to 31st December 2025
145 total new listings
156 total sales
243 available homes as of 31st December


How This Compares to Q3

Q3 saw 231 new listings, compared to 145 in Q4 (down 37.2%)
Q3 had 188 sales agreed, compared to 156 in Q4 (down 17.0%)
Available homes reduced from 318 at the end of Q3 to 243 at the end of Q4 (down 23.6%)

The drop in available stock is more pronounced than earlier in the year. This points to fewer new instructions rather than a sudden increase in demand. In several brackets, reduced choice helped well-priced homes stand out more quickly.


Market Breakdown by Price Range (with Analysis and Advice)

£650,000+
Sales: 10 (↑ from 7 in Q3)
New listings: 10 (↓ from 15)
Available: 24 (↓ from 41)

Analysis:
A stronger quarter than Q3. Fewer new listings and much lower stock levels supported improved activity, though buyers remained selective.

Advice:
Pricing still needs to be realistic from the outset. Overpricing leads to long delays, while well-marketed homes can make steady progress.


£600,000–£649,999
Sales: 3 (same as Q3)
New listings: 2 (↑ from 1)
Available: 7 (↑ from 4)

Analysis:
Still subdued. Slightly more stock, but no uplift in sales.

Advice:
Early price reviews matter. This bracket does not reward optimism.


£550,000–£599,999
Sales: 2 (↓ from 5)
New listings: 2 (↓ from 4)
Available: 8 (↓ from 11)

Analysis:
Quiet quarter with limited movement.

Advice:
Presentation and pricing need to be tight. Anything left to “test” the market risks being overlooked.


£500,000–£549,999
Sales: 7 (↑ from 4)
New listings: 0 (↓ from 7)
Available: 2 (↓ from 8)

Analysis:
One of the standout ranges this quarter. No new listings and solid sales stripped stock back sharply.

Advice:
Scarcity works in favour of sellers here, but pricing still needs to reflect current conditions.


£450,000–£499,999
Sales: 3 (↓ from 6)
New listings: 8 (↓ from 11)
Available: 13 (↑ from 12)

Analysis:
Slower than Q3. Stock edged up while sales dipped.

Advice:
Be competitive. Buyers compare closely and walk away quickly if value is unclear.


£400,000–£449,999
Sales: 3 (↓ from 9)
New listings: 6 (↓ from 14)
Available: 9 (↓ from 14)

Analysis:
Reduced activity across the board, suggesting hesitation rather than a lack of interest.

Advice:
Launch quality matters. Homes that go live half-ready struggle.


£350,000–£399,999
Sales: 10 (↓ from 12)
New listings: 14 (↓ from 17)
Available: 21 (↑ from 13)

Analysis:
Sales eased while availability increased, giving buyers more choice than last quarter.

Advice:
Strong first impressions matter. Homes that feel dated are being bypassed.


£300,000–£349,999
Sales: 16 (↑ from 15)
New listings: 15 (↓ from 20)
Available: 23 (↑ from 17)

Analysis:
Consistent demand with fewer new listings coming through.

Advice:
Price correctly and review activity early. Momentum still matters.


£250,000–£299,999
Sales: 20 (↓ from 27)
New listings: 15 (↓ from 37)
Available: 33 (↓ from 44)

Analysis:
Still active, but quieter than Q3. Reduced choice helped committed buyers act.

Advice:
Clean presentation and sensible pricing remain key.


£200,000–£249,999
Sales: 25 (↓ from 41)
New listings: 29 (↓ from 43)
Available: 44 (↓ from 46)

Analysis:
Cooling after a very strong Q3, but still one of the busiest parts of the market.

Advice:
Homes priced to attract attention early continue to perform best.


£150,000–£199,999
Sales: 37 (↓ slightly from 40)
New listings: 31 (↓ from 34)
Available: 38 (↓ from 56)

Analysis:
Sales held up well and available stock dropped sharply, suggesting better completion rates.

Advice:
Condition and pricing make a noticeable difference here.


£100,000–£149,999
Sales: 14 (↓ from 18)
New listings: 10 (↓ from 20)
Available: 15 (↓ from 20)

Analysis:
Quieter than Q3, but stock tightened.

Advice:
Chain-free homes still attract interest when priced sensibly.


Under £100,000
Sales: 6 (↑ from 2)
New listings: 3 (same as Q3)
Available: 6 (↑ from 4)

Analysis:
More movement than earlier in the year, though volumes remain low.

Advice:
Interest exists, but longer timescales should be expected.


💡 What This Means for Buyers and Sellers

For Buyers:
• Choice has reduced in several brackets, especially between £300k and £550k
• Correctly priced homes are still agreeing sales quickly
• Missed opportunities are harder to replace with fewer new listings
• Negotiation remains possible where homes have been sitting

For Sellers:
• Fewer listings mean good homes stand out more than earlier in the year
• Overpricing still leads to delays
• The £200k–£350k range remains the most dependable
• Presentation continues to influence outcomes

Thanks for reading

Michael

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