Setting up an estate agency in 2018
19th August 2018
What’s been going on?
It’s been a little over two weeks from when we opened our doors and listed our first property (and agreed our first sale!) and I am very humbled by the best wishes and good lucks we’ve had from family, friends, other local business, local residents and new vendors that have given us the opportunity to show what we can do. One question that I have been asked a lot though is that in an industry that has seen the rise of internet agents with typically lower fees (always read the small print though!) which has contributed to estate agents having look at their pricing structures and become more competitive, why are you setting up an estate agency?
Despite baffling business models it appears that internet agents are here to stay. They may well offer a service that is suitable for some and I do not doubt that they have a place in the market, but the best high street agents are here to stay as well.
High street estate agents are branded as “traditional” by many, traditional though is something that we are not. Step in to our office at 31 Main Street, Cross Hills and you won’t find plastic displays on the walls with tatty property details sat behind them, old desks, old filing cabinets and carpets from the 1980’s to match. What you will find is a sleek and modern looking office (with some lovely character features), that welcomes you to come in, take a seat and have a coffee and a chat with us. To me that is what it is about, listening, understanding and helping. Offering what is best for the person, not what is best for the business!
Only this week I turned down the opportunity for new business in an area where I honestly did not feel I would be the agent best suited to market the property. If I ever think that our standards will be forced to slip by marketing a property in an area that we’re not best suited in then we’re not the best estate agent for the job. I don’t think that every traditional estate agent or internet agent can hand on heart say that they share this same mind-set and I don’t think that they can hand on heart say that they put their clients’ needs first. This is one of the many reasons why I wanted to set up on my own.
Ever since I started in estate agency as a sales negotiator for The Solicitors Property Shop back in 2003 I have always kept my eye on the local property market. Back then it was a case of looking through the property pages in the local paper each week or by driving around and double taking at a new for sale board that had just gone up. More recently though we have a lot of information at our finger tips thanks to the internet portals like Rightmove and On The Market.
When I started to think seriously about this venture I had a look at exactly which estate agents people were using to market their homes. I think we have been lucky to have two good estate agents in Cross Hills with Wilman & Wilman and Wilman & Lodge so I was surprised by the amount of properties marketed by estate agents out of the area. Now throughout my 15 years in the industry I was told by homeowners that they would consider a number of estate agents and narrow it down to three that they would invite round for a valuation. In deed a recent blog providing tips on which estate agent to choose by OnTheMarket suggests the same.
I do believe that until now there has been a lack of choice in the area and hopefully, as a result of Leightons opening, people will feel that they don’t have to go to the larger towns to get that third professional opinion meaning more business will stay local to the benefit of everyone.
When thinking of whom to choose to market your home then I firmly believe that what we are offering cannot be rivalled.
“Oh, he would say that!”
I can hear it now! Well why not put it to the test? If you are thinking about moving then call in to the office for a chat, see what we’re about and see if you think we are the right estate agent for you.
The office is open from 09:00 to 17:30 Monday to Friday and Saturday until 12:30. If you have work and family commitments and can’t make it down then we’re available for appointments from 8am until 8pm 7 days a week so give us a call instead.
Finally, we had our official launch day on Saturday 11th August and I was very pleased with the turnout. Thanks to everyone that came along and enjoyed a glass of fizz. The cupcakes we had baked were amazing. These were sold off at £1 each with all proceedings being donated to Manorlands.
What’s been going up?
A lovely 3 bedroom detached family home and a well-cared for semi-detached bungalow, both in Silsden and a spacious cottage on the edge of Cowling that will be a great investment opportunity. Click on the images below for further information.
Cornwall Avenue, Silsden
Craven Drive, Silsden
I mentioned earlier in this blog that we are here to listen, understand and help so if you are looking for your next home or investment property then feel free to contact us and we can make you aware of all suitable properties before they go live on the internet!
What’s coming up?
We have SEVEN more properties coming up for sale in the coming weeks including a fantastic detached family home in Cross Hills, a lovely Grade II listed property in a beautiful rural location and a stunning terrace that is packed with character. Watch this space!
Thanks for reading.