Seven Reasons Why Your Property Isn’t Selling

An article by the consumer magazine Which? looked at the seven reasons why properties don’t sell. It listed the problems that held vendors back – below we look at the issues and how we resolve them.


  • The photos on your property’s online listing aren’t up to scratch

People make snap judgments when looking at a property via the internet portals. That’s why we go to great lengths to ensure your home is captured in its best light and looks at the peak of its potential presentation. A simple photo shop of a nice blue sky on your external picture makes a huge difference.


  • Your property isn’t being properly promoted

Slapping a property on one of the portals then hoping for the best isn’t going to cut it. We take a broad approach to marketing your property with portal presence on Rightmove, Zoopla and On The Market AND a range of other methods including using our own website, coming soon posts on social media, exclusive property alerts, promotion to our database and eye catching For Sale boards.


  • Your asking price is unrealistic

The curse of the over valuation! This is one massive reason why some properties stick on the market. We’ll always be honest with you about the price we think you can achieve and we don’t tell you a ridiculously inflated figure simply to win an instruction. And be careful about putting a property on the market for a much higher price to ‘see’ if it attracts interest because once a property has a price reduction buyers will sense a weakness.


  • Buyers aren’t being given the best first impression

So, people have viewed the property, but you are still getting no offers. Put yourselves in their shoes and look at your property with new eyes. Does the front garden / front door look presentable? Does your house smell nice or at the least, neutral? Are there little odd jobs that might be putting people off? First impressions matter a great deal.


  • Your estate agent isn’t working hard enough

There are echoes of the second reason here. It’s not good enough to rely on the internet to do all the work.  We pride ourselves on our commitment to our clients’ successes. We never forget that our reputation relies on you. That’s why we work tirelessly to make sure your property sells for the highest price in the shortest possible time.


  • It’s the wrong time to sell

Perhaps the only part of the article we disagreed. There is never a wrong time to sell the right kind of property. If a property is well presented, expertly marketed and accurately priced the time of year has very little to do with it being a success or not.


  • Buyers aren’t aware of the property’s potential

Our years of experience in the property market have taught us that with a little imagination potential buyers can add value to a home they might ordinarily overlook.

We consider if there is scope for extensions, a loft conversion or an opportunity for open plan living by removing walls. Our experience can help buyers visualise possibilities in a property that other agents often overlook or can’t be bothered to suggest.


So, there you have the not so magnificent seven and how we counter them to help your property sell.

If you are struggling to sell then I’d be more than happy to take a look at your property and give my honest opinion as to why I think it isn’t selling and what we will do differently.


Thanks for reading.


Thinking of moving? Call the office on 01535 666031, call me direct on 07557 088460 or email me: for honest, expert and friendly advice.

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